Mec-Diesel changes company name and announces new visual identity

Mec-Diesel S.r.l. is pleased to present Dubhe, its new visual and corporate identity.
Thanks to the partnership with C.E.I. Costruzione Emiliana Ingranaggi S.p.A. and the Italian subsidiaries Le.ma S.r.l. and Centro Rotazione Diesel S.r.l., Dubhe will be able to promote and distribute the private label brands Mec-Diesel, Cei and Lema.

Dubhe, inserted in the vast Italian and international scene of the aftermarket market, will play a dual role, presenting itself both as a distributor and as a specialist in spare parts and accessories for light and heavy commercial vehicles, underlining its strong specialization in engines, gearboxes and differentials.
The mission of the new commercial entity will result in a growing widespread presence on the national territory, an initial expansion abroad, targeted logistics investments to ensure maximum availability in stock, better proximity to the customer and continuous research and development of the range, relying on the high technical, production and distribution know-how of partner companies.